Convert to Plug-In or Buy Brand New?

Wired Magazine ran an interesting article this week about Intel CEO, Andy Grove, calling for 10 million plug-in convestion over 4 years.  We are talking about your Ford F-150, your Toyota Tundra, your Chevy Silverado, your car or your truck.  For between $10,000 and $15,000 (price currently unknown) you can slap a electric vehicle conversion kit and see an increase of 30-50% in your fuel economy.  One company, EV Power Systems, is testing a kit that wouldn't change or modify the engine, emissions system or any other major piece of equipment under the hood.  So, I guess my question is...

...would I rather pay upwards of $15,000 to convert my current vehicle or take that money and put it towards a new Prius or hybrid vehicle and choke down a new car monthly payment?  Couple things, if the conversion kits become very popular and successful, the technology will get better and the price should come down a bit (supply and demand) and performance should increase.  But it might be nice to get a brand new car where you know all the components are working together and have been tested properly.  What's in it for Andy?  Not sure, maybe Intel has created a new chip for the conversion kit and this is a home run for Andy.  Like T. Boone Pickens, I think Andy is doing what he can to help the country get off our dependence on foreign oil.   

++Intel CEO Calls for 10 Million Plug-In Conversions within Four Years [Wired Magazine]

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You can actually create your own electric car kit and convert to 100% electric for as little as $300! You will have to install the componets or hire someone to do it for you, but it's much less expensive than buying a brand new car.

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I wonder if we can convert our family's ride here in Edmonton into an electric car. It's a jeep, by the way. If that's possible, then I guess I'll convert! My wife's pro-environment, so I think she'll accept that decision. If we can't convert it, I wonder if the dealers here can offer me an electric car.

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